Ever notice that all watch ads show 10:10 as the time? Or that all
fast-food restaurants use red or yellow in their logos? Or that certain
stores are always having a sale?
You may not be aware of these details, yet they've been influencing you
all along.
Every time you purchase, swipe, or click, marketers are able to more
accurately predict your behavior. These days, brands know more about you
than you know about yourself. Blindsight is here to change that.
With eye-opening science, engaging stories, and fascinating real-world
examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive
deep into the surprising relationship between brains and brands. In
Blindsight, they showcase how marketing taps every aspect of our
mental lives, covering the neuroscience of pain and pleasure, emotion
and logic, fear and safety, attention and addiction, and much more.
We like to think of ourselves as independent actors in control of our
decisions, but the truth is far more complicated. Blindsight will give
you the ability to see the unseeable when it comes to marketing, so that
you can consume on your own terms. On the surface, you will learn how
the brain works and how brands design for it. But peel back a layer, and
you'll find a sharper image of your psychology, reflected in your
consumer behavior.
This book will change the way you view not just branding, but yourself,
too.
