Designed specifically for modules taught over one semester, this new
textbook covers all the core topics of Strategic Management in 12
manageable chapters. This succinct textbook takes students through all
the key stages of Strategic Management: Analysis, Formulation, and
Implementation, with an emphasis on providing students with the tools of
analysis essential for understanding the competitive and internal
environments that organisations face. Classic subjects such as Industry
Analysis and Strategic Leadership are thoroughly investigated, as well
as contemporary ideas on Corporate Governance and Globalization.
Understanding Strategic Management is a student-friendly introduction to
the subject, packed with real life applications which clearly illustrate
complex theoretical concepts. The user-friendly writing style helps
students engage more readily with the material, so they can grasp
complex strategic concepts quickly and easily.
Online Resource Centre
The Online Resource Centre accompanying this text provides all the
teaching and learning materials needed to support each chapter, removing
the need for lecturers to look for additional seminar and test
materials, and giving students the resources they need to check and
build upon their understanding.
Seminar activities can be based around the additional online case
studies with suggested answers, whilst a suite of video clips matching
the core concepts explored in the book help bring the subject to life
and add a useful teaching tool to the textbook package. Additional
explanations on topics from the book are included on the website,
providing detailed discussions and in-depth explanations if needed,
without detracting from the accessible writing style and unduly
increasing the length of the book. Students' progress and understanding
can be tracked using an online Test Bank of 240 questions offering
immediate answers that can be customised and loaded on to the
university's VLE.
Students can test themselves using online multiple choice questions with
feedback and internet exercises which build on the analysis in each
chapter. A 'Skills Box' of resources, weblinks to useful journals and
organisations, and abstracts of key articles provides a quick resource
for further research.
