There can be no better example of Victorian enterprise than the amazing
success story of Blackpool whose pioneering spirit embodied all the
unflagging, indomitable confidence of that age. He who dares wins. This
was the watchword, and bold publicity coupled with diligent application
of the town's motto Progress proved it to be true. There were great
natural advantages--seven miles of flat, golden sands washed twice daily
by no ordinary sea but the bounding main. With the help of the railways,
equally confident and zealous, the workers were speedily brought from
sprawling, industrial areas and once in, they were captivated. Here was
splendor in buildings and interiors envisaged only in fairy tales. Here
was safe bathing (all the rage) and the facilities that went with it.
Here was a cornucopia of entertainment and daylong merriment extending
into night. Every Bank Holiday after the opening of Blackpool Tower
signaled some new and entrancing addition to the pleasure dromes. The
crowds came in the thousands year after year, as children, with their
own children, and with their grandchildren, to wonderful Blackpool, the
most progressive resort under the flag. This book is a truly wonderful
record of the growth of Blackpool into the national treasure it is
today.