"English literature," Yeats once noted, "has all but completely shaped
itself in the printing press." Finding this true particularly of
modernist writing, Jerome McGann demonstrates the extraordinary degree
to which modernist styles are related to graphic and typographic design,
to printed letters--"black riders" on a blank page--that create language
for the eye. He sketches the relation of modernist writing to key
developments in book design, beginning with the nineteenth-century
renaissance of printing, and demonstrates the continued interest of
postmodern writers in the "visible language" of modernism. McGann then
offers a philosophical investigation into the relation of knowledge and
truth to this kind of imaginative writing.
Exploring the work of writers like William Morris, Emily Dickinson, W.
B. Yeats, Ezra Pound, and Gertrude Stein, as well as Laura Riding and
Bob Brown, he shows how each exploits the visibilities of language,
often by aligning their work with older traditions of so-called Adamic
language. McGann argues that in modernist writing, philosophical
nominalism emerges as a key aesthetic point of departure. Such writing
thus develops a pragmatic and performative "answer to Plato" in the
matter of poetry's relation to truth and philosophy.