China, India and the rest of Asia is the world's most exciting and
dynamic business environments. It's also the most complicated and risky.
Can an individual investor or company not just survive but thrive? Big
in Asia, the best selling guide to business in Asia by Michael Backman
and Charlotte Butler, provides an unrivalled quantity of practical
advice, real case studies and examples on how to do this - how to become
Big in Asia. It combines management school theory with the grit of Asian
corporate realities. And unlike almost every other business and
management guide, it is a book written for Asia with due consideration
to the regional variations within Asia.