M Backman

(Author)

Big in Asia: 25 Strategies for Business Success (Updated)Paperback - Updated, 10 October 2002

Big in Asia: 25 Strategies for Business Success (Updated)
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Print Length
339 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
10 Oct 2002
ISBN-10
0230000274
ISBN-13
9780230000278

Description

China, India and the rest of Asia is the world's most exciting and dynamic business environments. It's also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.

Product Details

Authors:
M BackmanC Butler
Book Edition:
Updated
Book Format:
Paperback
Country of Origin:
CN
Date Published:
10 October 2002
Dimensions:
23.44 x 16.23 x 2.46 cm
ISBN-10:
0230000274
ISBN-13:
9780230000278
Language:
English
Location:
London
Pages:
339
Weight:
671.32 gm

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