The best-selling author of Big Data is back, this time with a unique
and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone's tongue. Everyone understands its
power and importance, but many fail to grasp the actionable steps and
resources required to utilise it effectively. This book fills the
knowledge gap by showing how major companies are using big data every
day, from an up-close, on-the-ground perspective.
From technology, media and retail, to sport teams, government agencies
and financial institutions, learn the actual strategies and processes
being used to learn about customers, improve manufacturing, spur
innovation, improve safety and so much more. Organised for easy dip-in
navigation, each chapter follows the same structure to give you the
information you need quickly. For each company profiled, learn what data
was used, what problem it solved and the processes put it place to make
it practical, as well as the technical details, challenges and lessons
learned from each unique scenario.
- Learn how predictive analytics helps Amazon, Target, John Deere and
Apple understand their customers
- Discover how big data is behind the success of Walmart, LinkedIn,
Microsoft and more
- Learn how big data is changing medicine, law enforcement, hospitality,
fashion, science and banking
- Develop your own big data strategy by accessing additional reading
materials at the end of each chapter
