Financial Times Business Book of the Year Finalist
"Illuminating and very timely . . . a fascinating -- and sometimes
alarming -- survey of big data's growing effect on just about
everything: business, government, science and medicine, privacy, and
even on the way we think."
--New York Times
It seems like "big data" is in the news every day, as we read the latest
examples of how powerful algorithms are teasing out the hidden
connections between seemingly unrelated things. Whether it is used by
the NSA to fight terrorism or by online retailers to predict customers'
buying patterns, big data is a revolution occurring around us, in the
process of forever changing economics, science, culture, and the very
way we think. But it also poses new threats, from the end of privacy as
we know it to the prospect of being penalized for things we haven't even
done yet, based on big data's ability to predict our future behavior.
What we have already seen is just the tip of the iceberg.
Big Data is the first major book about this earthshaking subject, with
two leading experts explaining what big data is, how it will change our
lives, and what we can do to protect ourselves from its hazards.
"An optimistic and practical look at the Big Data revolution -- just the
thing to get your head around the big changes already underway and the
bigger changes to come."
--Cory Doctorow, boingboing.com
