An "illuminating, lucid, and finely detailed" (The Washington Post) look
at Amazon's world-dominating business model, the current competitors
either imitating or trying to outfox Amazon, and "how Jeff Bezos turned
Amazon into the world's lockdown necessity" (The Times, UK)--from an
award-winning Fortune magazine writer.Like Henry Ford, Sam Walton, or
Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is
the business story of the decade. Bezos, the richest man on the planet,
has built one of the most efficient wealth-creation machines in history
with more than 2% of US household income being spent on nearly 500
million products shipped from warehouses in seventeen countries.
Amazon's business model has not only turned the retail industry and
cloud computing inside out, but now its tentacles are squeezing media
and advertising, and disrupting the state of technology, the economy,
job creation, and society at large. Amazon's impact is so pervasive that
business leaders in nearly every sector around the world need to
understand how this force of nature operates. Based on unprecedented
behind-the-scenes reporting from 150 sources inside and outside of
Amazon, Bezonomics unveils the underlying principles Jeff Bezos uses to
achieve his dominance--customer obsession, extreme innovation, and
long-term management, all supported by artificial intelligence--and
shows how these are being borrowed and replicated by companies across
the United States, in China, and elsewhere. Including tips for
Amazon-proofing your business, Bezonomics answers the fundamental
question: How are Amazon and its imitators affecting the way we live,
and what can we learn from them? A goldmine for some, and a threat for
others, "Bezonomics" has proven to be a life-shaping force in our lives
both now and in the foreseeable future.
