An in-depth, revelatory, and unbiased look at Amazon's
world-dominating business model, the current competitors either
imitating or trying to outfox Amazon, and the ways Bezonomics is shaping
the life of every American consumer--from an award-winning Fortune
magazine writer.
Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford,
Walmart, and Apple, Jeff Bezos is the business story of the decade.
Bezos, the richest man on the planet, has built one of the most
efficient wealth-creation machines in history with 2% of US household
income being spent on nearly 500 million products shipped from
warehouses in seventeen countries. Amazon's business model has not only
turned the retail industry and cloud computing inside out, but now its
tentacles are squeezing media and advertising, and disrupting the state
of technology, the economy, job creation, and society at large. Amazon's
impact is so pervasive that business leaders in nearly every sector
around the world need to understand how this force of nature operates.
Based on unprecedented behind-the-scenes reporting from 150 sources
inside and outside of Amazon, Bezonomics unveils the underlying
principles Jeff Bezos uses to achieve his dominance--customer obsession,
extreme innovation, and long-term management, all supported by
artificial intelligence--and shows how these are being borrowed and
replicated by companies across the United States, in China, and
elsewhere. Brian Dumaine shares tips for Amazon-proofing your business.
Most important, Bezonomics answers the fundamental question: How are
Amazon and its imitators affecting the way we live, and what can we
learn from them?
A goldmine for some, and a threat for others, "Bezonomics" has become a
life-shaping force both now and in the future that every American must
know more about.
