Being 'world class' is inextricably linked to being competitive. In this
new book the author builds upon Becoming World Class and incorporates
his experience of introducing fundamental changes in a number of major
organisations. The author discusses how organisations can compete when
competitors have also introduced the management innovations of recent
years and become `lean'. He argues that success comes not from making
business processes more efficient but from the contribution of people
and he examines how companies can successfully motivate employees. This
is an innovative book which puts forward a new approach for regional
development in a global context. The author argues that the three
elements of society, the firm and individual must work together to
achieve economic growth in these competitive and changing times.