It's a proven fact--maintaining positive relationships with homeowners
after move-in increases sales. Savvy builders are putting this potent
marketing force to work by ensuring that their after move-in services
gives them the competitive edge. Whether your goal is to establish
first-class warranty service or to go beyond warranty service with
maintenance menus, educational programs, and social events, Beyond
Warranty: Building Your Referral Business will teach you how to -align
buyer's expectations with the service they receive -create a limited
warranty document -develop and use warranty and maintenance guidelines
effectively -structure warranty service procedures especially for your
market. -create an efficient repair process -make service a positive
experience for home owners If you want to go beyond warranty to WOW your
home owners, then this book is for you! The accompanying CD includes
checklists, forms, sample letters, and other documents that will start
you on your way today. "Carol has done it again! Beyond Warranty:
Building Your Referral Business is packed with real life examples of how
to improve customer communication systems, drive referral business, and
convert satisfied customers into your best salespeople. When every sale
is precious, these concepts have never been timelier. I am one of her
most passionate fans." --Bob Whitten, SMA Consulting, Orlando, FL The CD
contains Microsoft Word and PDF documents. Windows Vista/Office 2007
compatible.