M Lindgren

(Author)

Beyond Mobile: People, Communications and Marketing in a Mobilized World (2002)Hardcover - 2002, 6 March 2002

Beyond Mobile: People, Communications and Marketing in a Mobilized World (2002)
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Print Length
262 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
6 Mar 2002
ISBN-10
0333985087
ISBN-13
9780333985083

Description

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Product Details

Authors:
M LindgrenJ JedbrattE Svensson
Book Edition:
2002
Book Format:
Hardcover
Country of Origin:
US
Date Published:
6 March 2002
Dimensions:
22.86 x 17.37 x 2.16 cm
ISBN-10:
0333985087
ISBN-13:
9780333985083
Language:
English
Location:
London
Pages:
262
Weight:
562.45 gm

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