Beyond Design: The Synergy of Apparel Product Development, Fifth
Edition maps the processes required to bring apparel products from
concept to consumer. This full-color text takes students step-by-step
through the decision-making involved in the pre-production processes of
apparel product development including business, creative, technical, and
production planning. Updated chapter content reflects evolving industry
practice. It demonstrates how these processes must be coordinated to get
the right product to market, when consumers want it, and at a price they
are willing to pay in an increasingly digital environment. The text
seeks to address how functional approaches vary depending on a
business's size and fashion focus. More global in scope, the fifth
edition includes examples and case studies of multi-national companies
and incorporates global nomenclature when it differs from the US
industry. This new edition also advances its discussion of how new
technologies continue to shorten the product development calendar. The
book is written to help students anticipate the chaotic pace of change
not only in fashion trends, but also in the fashion system itself.
New to this Edition
- Metric Sizing is included to cover UK and European markets alongside
the US market
- Updated references and examples demonstrate how industry practice is
changing to meet market demands
- New case studies illustrate the impact of new technology and an
evolving fashion system
- A shift in the power dynamic between consumers and brands in a global
marketplace is changing the way the fashion system works
- An understanding of a circular economy expands upon how sustainability
and social justice issues impact every function of product development,
distribution, and consumption
- The slow fashion/fast fashion dichotomy is considered as it impacts
the fashion ecosystem
- The issues of cultural appropriation and influencer culture are
discussed
Beyond Design STUDIO
- Study smarter with self-quizzes featuring scored results and
personalized study tips
- Review concepts with flashcards of essential vocabulary
- Watch videos that bring chapter concepts to life
Instructor Resources Include
- Fully updated Instructors Guide to help incorporate text into your
classroom
- Powerpoint slide decks for each chapter
