Whether you are a university professor, researcher at a think tank,
graduate student, or analyst at a private firm, chances are that at some
point you have presented your work in front of an audience. Most of us
approach this task by converting a written document into slides, but the
result is often a text-heavy presentation saddled with bullet points,
stock images, and graphs too complex for an audience to decipher--much
less understand. Presenting is fundamentally different from writing, and
with only a little more time, a little more effort, and a little more
planning, you can communicate your work with force and clarity.
Designed for presenters of scholarly or data-intensive content, Better
Presentations details essential strategies for developing clear,
sophisticated, and visually captivating presentations. Following three
core principles--visualize, unify, and focus--Better Presentations
describes how to visualize data effectively, find and use images
appropriately, choose sensible fonts and colors, edit text for powerful
delivery, and restructure a written argument for maximum engagement and
persuasion. With a range of clear examples for what to do (and what not
to do), the practical package offered in Better Presentations shares
the best techniques to display work and the best tactics for winning
over audiences. It pushes presenters past the frustration and
intimidation of the process to more effective, memorable, and persuasive
presentations.
