Now more than ever, content must be visual if it is to travel far.
Readers everywhere are overwhelmed with a flow of data, news, and text.
Visuals can cut through the noise and make it easier for readers to
recognize and recall information. Yet many researchers were never taught
how to present their work visually.
This book details essential strategies to create more effective data
visualizations. Jonathan Schwabish walks readers through the steps of
creating better graphs and how to move beyond simple line, bar, and pie
charts. Through more than five hundred examples, he demonstrates the
do's and don'ts of data visualization, the principles of visual
perception, and how to make subjective style decisions around a chart's
design. Schwabish surveys more than eighty visualization types, from
histograms to horizon charts, ridgeline plots to choropleth maps, and
explains how each has its place in the visual toolkit. It might seem
intimidating, but everyone can learn how to create compelling, effective
data visualizations. This book will guide you as you define your
audience and goals, choose the graph that best fits for your data, and
clearly communicate your message.