David Orrell

(Author)

Behavioural Economics: Psychology, Neuroscience, and the Human Side of EconomicsPaperback, 9 February 2021

Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics
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Language
English
Publisher
Icon Books
Date Published
9 Feb 2021
ISBN-10
178578644X
ISBN-13
9781785786440

Description

For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?

Product Details

Author:
David Orrell
Book Format:
Paperback
Country of Origin:
US
Date Published:
9 February 2021
Dimensions:
19.3 x 12.7 x 1.52 cm
ISBN-10:
178578644X
ISBN-13:
9781785786440
Language:
English
Publisher:
Weight:
158.76 gm

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