An essential framework for wealth management using behavioral
finance
Behavioral Finance for Private Banking provides a complete framework
for wealth management tailored to the unique needs of each client.
Merging behavioral finance with private banking, this framework helps
you gain a greater understanding of your client's wants, needs, and
perspectives to streamline the decision making process. Beginning with
the theoretical foundations of investment decision making and behavioral
biases, the discussion delves into cultural differences in global
business and asset allocation over the life cycle of the investment to
help you construct a wealth management strategy catered to each
individual's needs. This new second edition has been updated to include
coverage of fintech and neurofinance, an extension of behavioral finance
that is beginning to gain traction in the private banking space.
Working closely with clients entails deep interpersonal give and take.
To be successful, private banking professionals must be as well-versed
in behavioral psychology as they are in finance; this intersection is
the heart of behavioral finance, and this book provides essential
knowledge that can help you better serve your clients' needs.
- Understand the internal dialogue at work when investment decisions are
made
- Overcome the most common behavioral biases--and watch for your own
- Learn how fintech and neurofinance impact all aspects of private
banking
- Set up a structured wealth management process that places the client's
needs front and center
Private banking clients demand more than just financial expertise. They
want an advisor who truly understands their needs, and can develop and
execute the kind of strategy that will help them achieve their goals.
Behavioral Finance for Private Banking provides a complete framework
alongside insightful discussion to help you become the solution your
clients seek.
