From Alpenbrau to Zima, this engaging book features more than 450 color
photos of some of the most attractive beer signs ever created and
provides an in-depth look at this significant aspect of advertising art.
Included are early wood and cardboard signs, animated, hanging, and
wall-mounted signs, electric lanterns, and clocks--all presented in
alphabetical order according to brand of beer. Special emphasis is given
to electric, lighted, and animated signs from 1950-1970, the "Golden
Era" of beer signs. Captions provide valuable information on dates,
sizes, values, manufacturers, and manufacturing techniques. A treat for
aficionados of breweriana and advertising alike!