A revealing guide to a career as an event planner written by W
Magazine executive editor Armand Limnander and based on the real-life
experiences of powerhouse event planner Bronson van Wyck--necessary
reading for anyone considering a path to this profession.
Becoming an Event Planner takes you behind the scenes to find out what
it's really like, and what it really takes, to become an event planner.
Behind every great event is a visionary planner, and Bronson van Wyck,
founder of the award-winning event firm Van Wyck & Van Wyck, treats his
events as works of art. He has masterminded celebrations for Dior, Condé
Nast, Rolex, Gwyneth Paltrow, Beyoncé, and the Obamas. W Magazine
executive editor Armand Limnander shadows van Wyck as he and his team
produce a marquee event: a gala for the New York arts organization
Creative Time. Using design, food, and entertaining, van Wyck transports
his guests to carefully conceived, often fantastical temporary spaces.
He reveals how the best event planners are aesthetic gurus, skilled
social connectors, talented collaboration artists, and, most important
of all, makers of memories. Discover van Wyck's path to prominence as
you gain wisdom and insight from an event planner operating at the
highest level.