Any designer who runs a studio, office, or firm is entrepreneurial. In
fact, anyone with a studio already has an infrastructure for
entrepreneurial content development, and with the technological
developments over the last few decades, there are more opportunities now
than ever. The use of computers has allowed not only new tools for
creating design, but also enables makers with entirely new ways to
prototype, promote, and sell their products. Becoming a Design
Entrepreneur is the guide for these designers and a breakdown of the
prospects and challenges they face. Topics include:
-Methods for launching a venture into the market
-Tips on presentation, pitch and public relations
-How to legally protect intellectual property
-Ways to do effective research, and crowd source
-How to benefit from social media
-Sources for funding and investment and incubators
-Case studies from successful and startup entrepreneurs.
The ability to produce and market has helped to reposition graphic
design in the new entrepreneurial economy, in which graphic design
entrepreneurs are constantly raising design bars and standards. Everyone
harbors at least one viable product idea, and designers can be social
entrepreneurs, creating campaigns or events that serve the greater good
aside from profit-making. Readers will learn to grow as innovators and
creators from Becoming a Design Entrepreneur.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad
range of books on the visual and performing arts, with emphasis on the
business of art. Our titles cover subjects such as graphic design,
theater, branding, fine art, photography, interior design, writing,
acting, film, how to start careers, business and legal forms, business
practices, and more. While we don't aspire to publish a New York Times
bestseller or a national bestseller, we are deeply committed to quality
books that help creative professionals succeed and thrive. We often
publish in areas overlooked by other publishers and welcome the author
whose expertise can help our audience of readers.
