A revised and updated edition of the bestselling "no-nonsense guide to
beating the competition."-Publisher's Weekly
Becoming a Category of One reveals how extraordinary companies do what
they do so well and gives you the tools and ideas to help your business
emulate their success. Packed with real case studies and personal
reflections from successful business leaders, it helps you apply the
best practices of the best companies to set yourself apart from your
competitors and turn your business into a market leader.
Whether you run a multinational corporation or a two-person start-up
company, the lessons you'll find here apply to any business. This
Second Edition includes a new chapter on "tie breakers," updated
examples of today's category of one companies, and special contributions
from business experts, bestselling authors, and CEOs on the future
category of one business.
- Revised and updated to remain relevant to today's market conditions
and new innovations
- A new edition of the bestselling title from the author of
Indispensable and Work Like You're Showing Off
- Today's struggling economy puts even greater importance on the theory
and practice of business differentiation
- This edition includes 20 percent new material; if you liked the
original edition, you'll love this new Second Edition
- Reliable, proven advice that works for businesses of any size in any
industry
Now more than ever, you have to differentiate your business from the
competition to succeed. Becoming a Category of One gives you the
blueprint for building your own extraordinary business.
