A revised and updated edition of the bestselling "no-nonsense guide to
beating the competition." (Publisher's Weekly)
Becoming a Category of One reveals how extraordinary companies do what
they do so well and gives you the tools and ideas to help your business
emulate their success. Packed with real case studies and personal
reflections from successful business leaders, it helps you apply the
best practices of the best companies to set yourself apart from your
competitors and turn your business into a market leader. Whether you run
a multinational corporation or a two-person start-up company, the
lessons you'll find here apply to any business. This Second Edition
includes a new chapter on "tie breakers," updated examples of today's
category of one companies, and special contributions from business
experts, bestselling authors, and CEOs on the future category of one
business. Revised and updated to remain relevant to today's market
conditions and new innovations.
A new edition of the bestselling title from the author of
Indispensable and Work Like You're Showing Off.
Today's struggling economy puts even greater importance on the theory
and practice of business differentiation. This edition includes 20
percent new material; if you liked the original edition, you'll love
this new Second Edition. Reliable, proven advice that works for
businesses of any size in any industry Now more than ever, you have to
differentiate your business from the competition to succeed. Becoming a
Category of One gives you the blueprint for building your own
extraordinary business.
