Seinfeld writer Andy Cowan's 2018 comedy memoir, Banging My Head
Against the Wall: A Comedy Writer's Guide to Seeing Stars, foreword by
Jay Leno, was recently acquired by The National Comedy Center in
Jamestown, New York, a 2019 USA Today Best New Attraction.
"The Opposite" wasn't just the classic Seinfeld episode in which George
Costanza followed the opposite of his instincts to land success. The
method behind the madness has been championed in industries worldwide
and even likened to the rise of Trump. The award-winning writer who
helped Costanza win, and first pondered "the opposite" in his own life,
identifies traces of it in the legends he mined for anecdotes before the
cameras rolled at his first high-profile Hollywood job on which he also
became a recurring performer, and in numerous stops along his unique
road of comedy writing and performing twists and turns, as the only
scribe associated with Cheers, Seinfeld and 3rd Rock From the Sun.
(Multiple episodes and staff)
For a Tinseltown backstage pass, lessons from film and television icons,
in-the-trenches comedy writing and performing strategies, Seinfeld
episodes that could have been, talk show, sitcom and single panel
cartoon development, and pitching the decision makers (or doing the
opposite of playing their game), you'll want to keep...Banging My Head
Against the Wall!