Alex Bogusky

(Author)

Baked in: Creating Products and Businesses That Market ThemselvesPaperback, 1 December 2010

Baked in: Creating Products and Businesses That Market Themselves
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Print Length
152 pages
Language
English
Publisher
Agate B2
Date Published
1 Dec 2010
ISBN-10
1932841571
ISBN-13
9781932841572

Description

Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today's marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.

Product Details

Authors:
Alex BoguskyJohn Winsor
Book Format:
Paperback
Country of Origin:
CA
Date Published:
1 December 2010
Dimensions:
18.42 x 12.22 x 1.22 cm
ISBN-10:
1932841571
ISBN-13:
9781932841572
Language:
English
Pages:
152
Publisher:
Weight:
145.15 gm

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