Industry after industry is becoming technology driven as software
rapidly eats the world. As it spreads, so do complexity and opportunity.
There are clear signs that the traditional B2B business model designed
125 years ago as a simple make, sell, ship? approach for early
manufacturing companies is no longer capable of delivering the full
potential of high-tech and near-tech solutions. B4B seeks to frame what
is possible in an age where suppliers are connected to their customers
in real time. The traditional world of B2B was designed to sell things
to customers, whereas the new B4B model will be about delivering
outcomes for customers. It's a whole new ballgame. Using powerful models
and specific examples, B4B envisions a next-generation tech industry
where suppliers play an active, ongoing role in helping business
customers achieve unparalleled value from their technology investments.