Optimize your B2B selling by using social media to identify leads,
build mutually valuable relationships and convert them into sales for
long-term advantage.
78% of social sellers outsell peers who don't use social media. And yet
many B2B sales professionals still aren't confident in using social
media in a strategic way, or to measure its success. B2B Social
Selling provides a clear framework for identifying the right social
channels, connecting with potential and existing customers and measuring
success against objectives and KPIs.
Featuring original research, case studies and interviews with industry
professionals, it also shows how to create content to attract attention
and gain trust, work with B2B influencers and create a social selling
culture. Also exploring how to integrate social selling with other sales
and marketing channels, it is supported by online interactive tools and
templates to be used to create and execute your own social selling
strategy. Written by a recognized social media expert, B2B Social
Selling is an indispensable guide for B2B sales, marketing and social
media professionals.