Julie Atherton

(Author)

B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive SalesPaperback, 29 November 2022

B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales
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Print Length
256 pages
Language
English
Publisher
Kogan Page
Date Published
29 Nov 2022
ISBN-10
1398604496
ISBN-13
9781398604490

Description

Optimize your B2B selling by using social media to identify leads, build mutually valuable relationships and convert them into sales for long-term advantage.

78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs.

Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals.

Product Details

Author:
Julie Atherton
Book Format:
Paperback
Country of Origin:
US
Date Published:
29 November 2022
Dimensions:
23.39 x 15.6 x 1.93 cm
ISBN-10:
1398604496
ISBN-13:
9781398604490
Language:
English
Location:
London
Pages:
256
Publisher:
Weight:
394.63 gm

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