This book provides an integrated perspective of the automotive market
for the next decade. It shows how customers and producers are shaping
the market simultaneously and contends that the first steps of the
mobility revolution have already been taken. It compels automotive
companies to strike new paths to participate in this journey.
The authors provide a comprehensive analysis of the automotive industry,
including prevailing business models of OEMs and 'tier-n' automotive
suppliers, the competitive environment they are embedded in as well as
socio-economic changes affecting future market conditions. Subsequently,
elements of the automotive disruption are presented; these enable the
provision of novel urban mobility concepts and offer a new source for
additional services accompanying the user. A comprehensive insight into
consumer behavior, potential automotive business models which can be
sustained by 2030, smart city models, transformation strategies, and
diverse market penetration scenarios are also provided in the book. It
also outlines the challenges and key actions that shape the automotive
sector even beyond 2030 as well as knock-on effects across different
industries arising from the technological and economic changes in the
automotive market are projected.