Learn how to use Authority Marketing(R) to build thought leadership and
dominate your competition by playing a game no one else knows is being
played with this ground-breaking book! Are you the Authority in your
field? Are you recognized as a stand-out thought leader, a published
author, a keynote speaker, or a media personality? Are you viewed as a
commodity? A hard-working expert who is a commodity and has to compete
on every level, including price? One thing is for certain: Authority
doesn't just happen; Authority is built through a systematic process
called the Authority Marketing System. But how can you make this shift
in an environment that is noisier and more crowded than ever before? If
you are an entrepreneur, CEO, or professional who is frustrated with the
traditional approach to marketing and wants to grow your business and
make a bigger impact, this book will show you how to use the Authority
Marketing System to create a clear and trackable blueprint to shift
yourself from a commoditized expert to a highly visible Authority. In
this book you will learn: - What Authority Marketing is and how to use
it to grow your business - The Pillars of Authority Marketing - How
others have used Authority Marketing to create unimaginable success -
Why thought leadership is your most important secret weapon Authority
Marketing isn't about ego or attention--it's about accelerating the
speed of trust so you are viewed not as an expert with something to
sell, but as a thought leader with important insight to teach. Start
growing your Authority today!
