Learn how to use Authority Marketing(R) to build thought leadership and
dominate your competition by playing a game no one else knows is being
played with this ground-breaking book! Are you the Authority in your
field? Are you recognized as a stand-out thought leader, a published
author, a keynote speaker, or a media personality? Are you viewed as a
commodity? A hard-working expert who is a commodity and has to compete
on every level, including price? One thing is for certain: Authority
doesn't just happen; Authority is built through a systematic process
called the Authority Marketing System. But how can you make this shift
in an environment that is noisier and more crowded than ever before? If
you are a dentist or practice manager who is frustrated with the
traditional approach to marketing and wants to grow your practice and
make a bigger impact, this book will show you how to use the Authority
Marketing System to create a clear and trackable blueprint to shift
yourself from a commoditized expert to a highly visible Authority. In
this book you will learn: - What Authority Marketing is and how to use
it to grow your practice - The Pillars of Authority Marketing - How
others have used Authority Marketing to create unimaginable success -
Why thought leadership is your most important secret weapon Authority
Marketing isn't about ego or attention--it's about accelerating the
speed of trust so you are viewed not as an expert with something to
sell, but as a thought leader with important insight to teach. Start
growing your Authority today!
