How auctions work, in theory and practice, with clear explanations and
real-world examples that range from government procurement to eBay.
Although it is among the oldest of market institutions, the auction is
ubiquitous in today's economy, used for everything from government
procurement to selling advertising on the Internet to course assignment
at MIT's Sloan School. And yet beyond the small number of economists who
specialize in the subject, few people understand how auctions really
work. This concise, accessible, and engaging book explains both the
theory and the practice of auctions. It describes the main auction
formats and pricing rules, develops a simple model to explain bidder
behavior, and provides a range of real-world examples.
The authors explain what constitutes an auction and how auctions can be
modeled as games of asymmetric information--that is, games in which some
players know something that other players do not. They characterize
behavior in these strategic situations and maintain a focus on the real
world by illustrating their discussions with examples that include not
just auctions held by eBay and Sotheby's, but those used by Google, the
U.S. Treasury, TaskRabbit, and charities. Readers will begin to
understand how economists model auctions and how the rules of the
auction shape bidder incentives. They will appreciate the role auctions
play in our modern economy and understand why these selling mechanisms
are so resilient.