This book charts the turnaround of the Asda business, from the
perspective of culture and people. The author discusses 7 principles
which businesses can use as practical tools to generate high performance
through engagement. This is a business book which uses the technique of
story telling to stimulate the reader, and uses case study material to
back up the learning. The reader will take away a practical agenda, to
improve the performance of any business. It is thought provoking, simple
and effective. If you want to engage your people and drive higher levels
of performance, this book is for you.