Must Britain sink from riches to rags in two generations? Must we pursue
indiscriminate growth through unlimited consumption? The essential
purpose of economic development and discriminating growth should be to
enable all people to live fulfilled lives, and that objective can only
be achieved through appropriate technologies, institutions and
legislation. This book's message is hopeful: it is about the 'real
economy' of a rapidly increasing world population, of limited and
maldistributed resources that are in many instances non-renewable - and
a world of people with an amazing range of skills, talents and needs. As
Though People Mattered tells what is actually happening today, in
Britain, in the move towards a sustainable world of strong local
communities, abundant small-scale enterprise and the 'conserver'
society. Small is happening! First published in 1986, this revised
limited edition has been commissioned to highlight the continuing
relevance of the central message of this book.