The Easy Introduction to Machine Learning (Ml) for Nontechnical
People--In Business and Beyond
Artificial Intelligence for Business is your plain-English guide to
Artificial Intelligence (AI) and Machine Learning (ML): how they work,
what they can and cannot do, and how to start profiting from them.
Writing for nontechnical executives and professionals, Doug Rose
demystifies AI/ML technology with intuitive analogies and explanations
honed through years of teaching and consulting. Rose explains everything
from early "expert systems" to advanced deep learning networks.
First, Rose explains how AI and ML emerged, exploring pivotal early
ideas that continue to influence the field. Next, he deepens your
understanding of key ML concepts, showing how machines can create
strategies and learn from mistakes. Then, Rose introduces current
powerful neural networks: systems inspired by the structure and function
of the human brain. He concludes by introducing leading AI applications,
from automated customer interactions to event prediction. Throughout,
Rose stays focused on business: applying these technologies to leverage
new opportunities and solve real problems.
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Compare the ways a machine can learn, and explore current leading ML
algorithms
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Start with the right problems, and avoid common AI/ML project mistakes
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Use neural networks to automate decision-making and identify
unexpected patterns
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Help neural networks learn more quickly and effectively
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Harness AI chatbots, virtual assistants, virtual agents, and
conversational AI applications
