In this definitive biography, veteran sportswriter Tom Callahan shines
a spotlight on one of the greatest golfers ever to play the game, Arnold
Palmer.
The winner of more than ninety championships, including four Masters
Tournaments, Arnold Palmer was a legend in twentieth century sports: a
supremely gifted competitor beloved for his powerful hitting, his nerve
on the greens, and his great rapport with fans. Perhaps above all
others, Palmer was the reason golf's popularity exploded, as the King of
the links helped define golf's golden age along with Jack Nicklaus and
Gary Player.
In addition to his talent on the golf course, Palmer was a brilliant
entrepreneur off it, and one of the first sportsmen to create his own
successful marketing brand. Forging an alliance with sports agent Mark
McCormick, Palmer parlayed his popularity into lucrative deals, and
helped pave the way for the multi-million-dollar contracts that have
become standard for stars across all sports. But beyond his business
acumen, Palmer was always a larger-than-life character, and Arnie
recounts a host of unforgettable anecdotes from a long life in the
spotlight.
Tom Callahan knew Palmer well for many years, and now pays tribute to
this golfing icon. Filled with great stories from the key people in
Palmer's life, Arnie is an entertaining and illuminating portrait of a
remarkable man and his extraordinary legacy.
