Fantastic projects by 30 of the most relevant professionals in this
field. This new addition to the "Architecture Today" series presents
exciting projects from around the world. Bars, restaurants, shops and
boutiques, hotels, cafes...The role that architecture plays in branding,
marketing, and the ultimate success or failure of commercial ventures
cannot be underestimated; indeed, the relationship between the
architecture of this spaces and customer behavior is increasingly
researched and highly specialized subject. This book illustrates the
potential of such collaborations. A reference volume for retailers,
merchandisers, interior designers and architects.