This second edition of Architecting Experience offers actionable
insights into the practice of conversion science; the methodological
application of strategy, measurement and analysis in pursuit of
transactions with consumers produced through the design, development and
delivery of content, interfaces and experiences.Whether working as a
marketer using content to motivate purchase intent, a maker using
interfaces as the conduit to connect directly with consumers, or a
publisher seeking to sell consumption of the content itself, success
requires approaching these efforts with meaningful data and analytics,
clearly developed consumer insights and sound consumer engagement
strategies.This edition of Architecting Experience develops the reader's
ability to understand, develop and apply the data, insights, planning,
technical infrastructure and organizational approach required to reach
conversion goals through content and experience delivery.