Scot R Wheeler

(Author)

Architecting Experience: A Conversion Science Handbook (Second Edition)Paperback, 20 August 2020

Architecting Experience: A Conversion Science Handbook (Second Edition)
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Part of Series
Advances and Opportunities with Big Data and Analytics
Print Length
292 pages
Language
English
Publisher
World Scientific Publishing Company
Date Published
20 Aug 2020
ISBN-10
9811220107
ISBN-13
9789811220104

Description

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Product Details

Author:
Scot R Wheeler
Book Format:
Paperback
Country of Origin:
SG
Date Published:
20 August 2020
Dimensions:
22.86 x 15.24 x 1.55 cm
ISBN-10:
9811220107
ISBN-13:
9789811220104
Language:
English
Pages:
292
Weight:
390.09 gm

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