Descubre los principios radicales que han contribuido al éxito de
Netflix.
Reed Hastings, el cofundador, presidente y CEO de Netflix, devela por
primera vez la sorprendente y poco ortodoxa cultura de una de las
compañías más creativas y de mayor éxito en la historia de Silicon
Valley.
Nunca antes ha existido una empresa como Netflix. No solo por su
extraordinario liderazgo en la industria de los medios, la tecnología y
el entretenimiento o por su capacidad de generar miles de millones de
dólares de ingresos anuales, con más de 167 millones de usuarios en 190
países. Netflix es, además, una empresa revolucionaria sobre todo por su
cultura de gestión radical y a contracorriente de las ideas que
tradicionalmente se dan por sentadas.
Cuando Reed Hastings fundó Netflix, desarrolló una filosofía corporativa
y unos principios de gestión que han proporcionado flexibilidad,
velocidad y audacia a la organización y le han permitido alcanzar
grandes éxitos.
Esta es la fascinante historia de una compañía singular y de su
extraordinaria expansión por el mundo entero.
ENGLISH DESCRIPTION
Netflix cofounder Reed Hastings reveals for the first time the
unorthodox culture behind one of the world's most innovative,
imaginative, and successful companies
There's never before been a company like Netflix. Not only because it
has led a revolution in the entertainment industries; or because it
generates billions of dollars in annual revenue; or even because it is
watched by hundreds of millions of people in nearly 200 countries. When
Reed Hastings co-founded Netflix, he developed a set of counterintuitive
and radical management principles, defying all tradition and
expectation, which would allow the company to reinvent itself over and
over on the way to becoming one of the most loved brands in the world.
Rejecting the conventional wisdom under which other companies operate,
Reed set new standards, valuing people over process, emphasizing
innovation over efficiency, and giving employees context, not controls.
At Netflix, adequate performance gets a generous severance and hard work
is irrelevant. At Netflix, you don't try to please your boss, you give
candid feedback instead. At Netflix, employees never need approval, and
the company always pays top of market. When Hastings and his team first
devised these principles, the implications were unknown and untested,
but over just a short period of time they have led to unprecedented
flexibility, speed, and boldness. The culture of freedom and
responsibility has allowed the company to constantly grow and change as
the world, and its members' needs, have also transformed.
Drawing on hundreds of interviews with current and past Netflix
employees from around the globe and never-before-told stories of trial
and error from his own career, No Rules Rules is the full,
fascinating, and untold story of a unique company making its mark on the
world.
