Since the rise of the smartphone, apps have become entrenched in
billions of users' daily lives. Accessible across phones and tablets,
watches and wearables, connected cars, sensors, and cities, they are an
inescapable feature of our current culture.
In this book, Gerard Goggin provides a comprehensive and authoritative
guide to the development of apps as a digital media technology. Covering
the technological, social, cultural, and policy dynamics of apps, Goggin
ultimately considers what a post-app world might look like. He argues
that apps represent a pivowtal moment in the development of digital
media, acting as a hinge between the visions and realities of the
"mobile," "cyber," and "online" societies envisaged since the late 1980s
and the imaginaries and materialities of the digital societies that
emerged from 2010. Apps offer frames, construct tools, and constitute
"small worlds" for users to reorient themselves in digital media
settings.
This fascinating book will reframe the conversation about the software
that underwrites our digital worlds. It is essential reading for
students and scholars of media and communication, as well as for anyone
interested in this ubiquitous technology.