Corporations are constantly forced to make permanent changes due to
dynamic transformations in the political, technological, social,
economic and ecological sphere. Disruptive developments, uncertainty due
to global financial and economic crises and political instability
intensify the situation. The ability to adapt and implement changes in
this environment is vital to secure the long-term survival of any
company. In order to control and accompany the processes of change,
special management techniques are required, which are summarized by the
term change management. Yet between sixty and seventy percent of all
change projects in companies fail. This begs the question if these
approaches are up-to-date in comparison with the latest scientific
findings. This study examines the applicability of current
neuroleadership approaches from a business perspective. The objective of
the author is to determine whether the available tools, based on
neuroscientific findings, can help project managers deliver a
sustainable change, while taking basic human needs into consideration.
In this book: - Neuroleadership; - Change Managment; - Neuroscience; -
Laughter Yoga; - Neuroplasticity