Applied Discourse Analysis: Popular Culture, Media, and Everyday Life (Softcover Reprint of the Original 1st 2016)Paperback - Softcover Reprint of the Original 1st 2016, 13 July 2018

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.