A unique textbook offering a playful course in visual communication
centered around the apple
With Apple, Ken Miki playfully presents a complete basic course in
visual communication -- all based on a simple and familiar object: the
apple. First, all five senses are activated in a step-by-step analysis
of the apple by touching, looking at, smelling, tasting and listening to
the sound of eating it. The apple is then used to illustrate the topics
of form, color, size, surface, texture, writing, line, body and text --
the fundamental elements a designer works with. Addressing each theme
based on this everyday object enables a playful approach that also makes
for highly effective learning. A unique textbook that offers inspiration
and food for thought for both experienced graphic artists and those less
familiar with the world of design.