Judith Vollmer

(Author)

Apollonia Poems (Revised)Paperback - Revised, 15 August 1996

Apollonia Poems (Revised)
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Part of Series
Wisconsin Poetry
Print Length
88 pages
Language
English
Publisher
University of Wisconsin Press
Date Published
15 Aug 1996
ISBN-10
0299312844
ISBN-13
9780299312848

Description

How does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid 1970s to the present."

Product Details

Author:
Judith Vollmer
Book Edition:
Revised
Book Format:
Paperback
Country of Origin:
US
Date Published:
15 August 1996
Dimensions:
22.35 x 16.26 x 1.02 cm
ISBN-10:
0299312844
ISBN-13:
9780299312848
Language:
English
Pages:
88
Weight:
158.76 gm

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