Aotearoa New Zealand in the Global Theatre Marketplace offers a case
study of how the theatre of Aotearoa has toured, represented and
marketed itself on the global stage. How has New Zealand work attempted
to stand out, differentiate itself, and get seen by audiences
internationally?
This book examines the journeys of a dynamic range of culturally and
theatrically innovative works created by Aotearoa New Zealand theatre
makers that have toured and been performed across time, place and
theatrical space: from Moana Oceania to the Edinburgh Festival Fringe,
from a Māori Shakespeare adaptation to an immersive zombie theatre
experience.
Drawing on postcolonialism, transnationalism, cosmopolitanism and
globality to understand how Aotearoa New Zealand has imagined and
conceived of itself through drama, the author investigates how these
representations might be read and received by audiences around the
world, variously reinforcing and complicating conceptions of New Zealand
national identity. Developing concepts of theatrical mobility,
portability and the market, this study engages with the whole theatrical
enterprise as a play travels from concept and scripting through to
funding, marketing, performance and the critical response by reviewers
and commentators.
This book will be of global interest to academics, producers and theatre
artists as a significant resource for the theory and practice of theatre
touring and cross-cultural performance and reception.
