Over 120 close-up photographs uncover the ideologies behind contemporary
advertising imagery

In Primal, close-up details of advertisements reveal both the visual
tropes of Western advertising aesthetics and the uncanniness of the
images themselves. Together, these photographs depict a society steeped
in clichés, biases and sexual stereotypes.


**Over 120 close-up photographs uncover the ideologies behind
contemporary advertising imagery**

In *Primal*, close-up details of advertisements reveal both the visual
tropes of Western advertising aesthetics and the uncanniness of the
images themselves. Together, these photographs depict a society steeped
in clichés, biases and sexual stereotypes.


Anna Stüdeli: PrimalPaperback, 21 December 2021

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