"Bold and fascinating ... A truly thought-provoking book for animal
lovers and technology enthusiasts alike."--Kirkus Reviews
A bestial Brave New World is on the horizon: Some fifty thousand
creatures around the globe--including whales, leopards, flamingoes,
bats, and snails--are being equipped with digital tracking devices. The
data gathered and studied by major scientific institutes about their
behavior will warn us about tsunamis, earthquakes and volcanic
eruptions, but also radically transform our relationship to the natural
world. With a broad cultural and historical perspective, this book
examines human ties with animals, from domestic pets to the soaring
popularity of bird watching and kitten images on the Web. Will millennia
of exploration soon be reduced to experiencing wilderness via
smartphone? Contrary to pessimistic fears, author Alexander Pschera sees
the Internet as creating a historic opportunity for a new dialogue
between man and nature.
Foreword by Martin Wikelski, Director, Max Planck Institute for
Ornithology. The book includes an index.
Alexander Pschera, born in 1964, has published several books on the
internet and media. He studied German, music, and philosophy at
Heidelberg University. He lives near Munich where he writes for the
German magazine Cicero as well as for German radio.
