This highly-visual full-color guide covers everything taught on an MBA
course, perfect for MBA students, business managers and aspiring
entrepreneurs.
Filled with flow diagrams, timelines, case studies and infographics,
this accessible book presents information in an easy-to-digest way. It
covers the curriculum taught in all the top business schools around the
world, including economics, strategy and marketing, with real-life
examples to show the theory in practice.
Chapters include:
- Micro & Macroeconomics supply and demand, GDP, monetary
policy...
- Data Analysis & Statistics data collection, probability
distributions, P-values...
- Marketing & Setting Prices brand development, pricing, digital
marketing...
- Strategy strategic analysis, international strategy, the value
chain...
This is the perfect guide to help you achieve a successful career in
business management.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a
book with Arcturus Publishing's A Degree in a Book series. Written
by experts in their fields, these highly visual guides feature flow
diagrams, infographics, handy timelines, information boxes, feature
spreads and margin annotations, allowing readers to get to grips with
complex subjects in no time.
