C.K. Prahalad and Gary Hamel's 1990 The Core Competence of the
Corporation helped redefine traditional ideas of management strategy.
It did so by focusing companies on one of the key critical thinking
skills: evaluation. In critical thinking, evaluation is all about
judging the strengths and weaknesses of arguments - assessing their
reasoning and the relevance or adequateness of the evidence they use.
For Prahalad and Hamel, companies could gain a competitive edge by
evaluating themselves: their own strengths and weaknesses. By
sensitively evaluating core competencies - the collective knowledge
inside the organization that distinguishes it from other corporations -
they could target efforts and resources with strategic focus.
For Prahalad and Hamel, managers need to be able to identify and
evaluate their company's unique skill sets, and the technologies that
distinguish them from others businesses. How well they then coordinate
these elements defines a company's competitive strength and how quickly
it can adapt to new challenges. As Prahalad and Hamel showed in their
case studies, the critical thinking skill of evaluation - knowing what
you do best, how well you do it, and how you might improve - is
absolutely central to staying ahead of the crowd.