Ed Whitacre is credited with taking over the corporate reins at General
Motors (GM) when the automotive manufacturer was on the brink of
bankruptcy during 2009 and turned the company around in magnificent
fashion. In this business memoir, the native Texan explores his unique
management style, business acumen and patriotism.
It was President Obama who reached out to Ed Whitacre to come out of
retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas
native with a distinctive Texas twang in his voice, Whitacre was
reluctant to come out of retirement to work at GM.
But Whitacre is that rare CEO with great charisma and extraordinary
management instincts. And when he got to Detroit, he started to whittle
down the corporate bureaucracy right away - and got GM back on track in
record time.
Before being pulled out of retirement to run GM by Obama, Ed Whitacre
had spent his entire corporate career in the telecom business, where he
ultimately ended up running AT&T.