Extraordinary leaders share a passionate commitment to achieving their
vision that borders and sometimes crosses the line into obsession. All
In shows why obsession, if properly focused and managed, is both
necessary and productive.
Advances in any endeavor almost always depend on a small group of
individuals who are completely consumed by the goal they're pursuing.
When these leaders and teams are successful, everyone benefits from
their obsessive nature.
This book?explores the three obsessions underlying the achievements of
the greatest leaders: delighting customers, building great products, and
creating an enduring company. Author Robert Bruce Shaw takes you inside
the success stories of iconic leaders and shows the upside of obsession
plus the practices that support it, including Jeff Bezos of Amazon, Elon
Musk of Tesla, and Steve Jobs of Apple.
In All In, Shaw teaches you why:
- Amazon's first principle is customer obsession and the behaviors that
sustain it as the firm becomes one of the largest in the world.
- Tesla puts products at the center of everything it does and the
leadership approach that created a revolutionary electric car.
- Steve Jobs' greatest creation was not the Mac or iPhone but Apple the
company. ? ? ? ? ? ? ?
Shaw also provides insight into the dark side of obsession and its
destructive potential - as vividly illustrated in his case study of
Uber's aggressive pursuit of growth during the tenure of CEO Travis
Kalanick.
Appealing to any reader of entrepreneurial biographies, All In shows
individuals, teams and organizations how to manage obsession's downsides
while realizing the benefits of relentlessly seeking to create something
that truly matters.
